Pakistan
USA
GENERAL ELECTRIC MATRIX: is a tool that is used by various firms to complete business portfolio analysis during strategic planning process. GE Matrix focuses on industry attractiveness as well as the strength or business position.
Pakistan has been selected for the marketing as it shows higher demand for Jeans. As pakistan is a growing economy there is potential to market SARMAN`s product in Pakistan.
GE Matrix shows that 78% of market growth. It is very attractive figure for SARMAN to market its products in Pakistan
USA has been selected for the marketing as it shows higher demand for Jeans amongst other clothing. Around 76% of American want to wear jeans and wishes to continuing buy them.
GE Matrix helped SARMAN in finding out USA market attractivness. There is a potential of Market growth with the total of 40.5 % which is quiet reasonable for SARMAN to venture into the USA market
The survey has been made on the SPHINX software package and then distributed to the few international students- American and Pakistani to get their response in relation to the SARMAN's products. The overall response of the participants was really postive about the marketing SARMAN's jeans products in both selected countries. The SARMAN managed to talk to few pakistani students as well and it was mentioned to the SARMAN that there is growing demand for the jeans among pakistani males and females.
Questionnaire
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